Daphne Groeneveld - Dior Addict Fragrance Campaign SS2012

I absolutely adore this ad campaign, both the pictures and the video from Dior for their 'Addict' fragrance. Photographed by Tim Walker, video directed by Jonas Akerlund and modelled by the beautiful Daphne Groeneveld, it is fun, fresh, flirty and colourful. Even though it seems quite a bit girly and light and airy for their now very well known fragrance called 'Addict' I still can't help but fall in love with the visuals for this campaign. I have posted attached the director's cut (video) for the campaign below too, which is very old-school-hollywood-movie in the way it was filmed, love love love! I'd love to hear what you guys think of this campaign? Feel free to comment. 

Enjoy!

Photo & Video Credits: Youtube, The Fashion Spot

Hermès Spring Summer 2012 Campaign

This ad campaign from Hermès for their Spring/Summer collection is so beautiful and dreamy and I particularly love the photo with the fabric blowing in the wind almost like a butterfly wing, stunning. Photographed by Nathaniel Goldberg and modeled by Bette Franke.

DSQUARED2 Spring/Summer 2012 Ad Campaign

DSQUARED's Spring/Summer show was really, really good in my opinion. The theme was music festivals and looking at it, it was almost like watching festival goers put on a fashion show at Glastonbury. So the campaign has that very theme- music festivals modeled by Natasha Poly and photographed by Mert Alas and Marcus Piggott. Natasha is one of favourite models because she stands out from the crowd every time but doesn't she look like Kate Moss in these pictures (not that it's a bad thing). Anyway this is a great campaign and will no doubt put you in the mood for Summertime to get here, fast!

Images via: The Fashion Spot

Stella McCartney Spring / Summer '12 Campaign

Here is Stella McCartney's Spring '12 ad campaign, modeled by Natalia Vodianova and photographed by Mert Alas and Marcus Piggott. I would call this modern retro, because the black and white side has a 70's free spirit feel with the paisley prints, the large sunglasses the shaggy hairstyle with minimalist make-up showing the collection in an easy and simplistic way. Whereas the vibrant and colourful flower wall surrounding the model brings a modern edge to the pictures. The mix of black and white and colour looks great. I love this campaign, it's one of my favourites from the Spring 2012 collections and the more I look at it the more I love it!

Images via: Fashionising