H&M- Exclusive Conscious Collection 2012

H&M have released pictures from the lookbook for their Exclusive Conscious Collection 2012. A collection in their words "with red carpet glamour in vivid colours, fine cuts and silhouettes, exciting fabrics and embroideries", sounds good right? Everything is made with sustainable fibres such as organic cotton, recycled polyester and organic hemp. Sounds even better, and it is because every look is different and doesn't have a running theme other than red carpet glamour which is great as their is most definitely something to suit everyones taste and style in this collection. My favourite is that bright violet, short sleeved mini dress, so playful and summery. Also the pale grey evening gown with full ruffle skirt looks so luxe, it really reminds me of some of the looks from Azzedine Alaia's fall 2011 couture collection. Anyway everything is available in selected stores on April 12.