Stella McCartney Spring / Summer '12 Campaign

Here is Stella McCartney's Spring '12 ad campaign, modeled by Natalia Vodianova and photographed by Mert Alas and Marcus Piggott. I would call this modern retro, because the black and white side has a 70's free spirit feel with the paisley prints, the large sunglasses the shaggy hairstyle with minimalist make-up showing the collection in an easy and simplistic way. Whereas the vibrant and colourful flower wall surrounding the model brings a modern edge to the pictures. The mix of black and white and colour looks great. I love this campaign, it's one of my favourites from the Spring 2012 collections and the more I look at it the more I love it!

Images via: Fashionising